Having been a bill collector and having been a debtor, I know how many envelopes are thrown away unopened. You carefully word your letter, check it over and over, and make changes until you think it is perfect. Then it never sees the light of day.
Your envelope has to be different in a way that gets it opened. The envelope is the first impression; it needs to scream “OPEN ME!” An invoice or a bill doesn’t scream that. It is your job to make it scream and get a reaction. If you can’t get your envelopes opened, you are wasting your time on what is inside.
Choose envelopes that are different shapes, colors and sizes.
Design the envelope for “eye flow”. Studies show people will look at their name, any comments below that return address and then the postage.
Make sure the name and address are correct, check spelling!
Stamp or print something on the outside of the envelope in a larger font and/or color.
Use many stamps rather than a metered piece or one stamp.
Your envelope has to be different in a way that gets it opened. The envelope is the first impression; it needs to scream “OPEN ME!” An invoice or a bill doesn’t scream that. It is your job to make it scream and get a reaction. If you can’t get your envelopes opened, you are wasting your time on what is inside.
Choose envelopes that are different shapes, colors and sizes.
Design the envelope for “eye flow”. Studies show people will look at their name, any comments below that return address and then the postage.
Make sure the name and address are correct, check spelling!
Stamp or print something on the outside of the envelope in a larger font and/or color.
Use many stamps rather than a metered piece or one stamp.
Stamp the envelope FIRST CLASS to show importance.
About the Author: Michelle Dunn has over 17 years experience in Credit and Debt collection. She is the founder and president of Never Dunn Publishing, LLC, is a writer, teacher, consultant and the Editorial Advisor for Eli Financial Debt Collection Compliance Alert Newsletter. Michelle started and ran M.A.D. Collection Agency for 8 years. She owns and runs Credit & Collections.com a nine year old online community for credit and business professionals with over 950 members. She also has a popular blog devoted the collection industry called Biz Credit Policy.
No comments:
Post a Comment